Yashang Hing Tau Ball: A Fusion of Tradition and Modernity

Mars Team's Award-Winning Design Marries Cultural Customs with Contemporary Aesthetics

The design's unique properties lie in its creative use of the product's raw materials. The layout, formed by modern graphics, distinguishes various types of raw materials through color contrast. This approach not only reflects a sense of modern fashion but also adds an interesting expression to the product. The strong color contrast also creates a visually impactful display on the shelf.

The packaging was realized through the application of paper printing, food-grade plastic, and silk belt. With dimensions of 260mmx150mmx260mm, it provides a better consumption experience for consumers. The design also includes a red envelope around the product, enhancing the consumer's sense of experience.

The project, which started and completed in Shenzhen in 2020, posed a significant challenge: integrating a variety of animal images into a package reflecting the characteristics of the Chaoshan region in China, while maintaining a sense of modern fashion. This challenge was overcome through extensive research and reference to numerous design pictures, leading to the successful integration of modern graphic and color compositions.

Another notable aspect of this design is its attention to the category expression of product attributes. Different design feelings are formed through the different raw materials of products. The diversity of colors enriches this design and increases the sense of richness of food. The transparent handbag, designed for secondary use, effectively displays the products inside and minimizes waste of materials.

In conclusion, the Yashang Hing Tau Ball packaging design by Mars Team is a testament to the harmonious fusion of tradition and modernity. It is a deserving recipient of the Silver A' Packaging Design Award, a recognition given to designs that exhibit outstanding expertise, innovation, and artistic skill.